Little cheers, every day.
A little cheer for every day.
A herb-pattern splash guard you simply stand in place
Cleaning
A real deck brush, made by brush makers.
Deck-chan, the mini brush that reaches into tight gaps
Ohana
Let flowers bloom at your sink.
Flower-shaped sponges with stands that keep them upright
Kitchen
A little flower garden around your sink.
Stops splashes and brightens the room
Washroom
A tidy, crystal-clear washbasin.
Acrylic toothbrush stand, holds 10
Little ToolsLittle tools for kitchen and cleaning
Tools from DAIWA Chemical Industry Co., Ltd. that make daily chores a little more fun.
-
Cleaning | Mini brush
Deck-chan
A real deck brush, shrunk to fit your palm. It quickly scrubs dirt out of tight gaps around drains, window frames and induction cooktops. You can even carry it as a key chain.
- Released November 2025
- With ball chain
- Made in Japan
-
Cleaning | Broom and dustpan set
Hoki Hakkina
A broom with an adjustable handle, paired with a dustpan. Sweep your entryway or balcony quickly without bending down.
- Broom length approx. 58.5-81 cm (telescopic)
- Black / White / Pink
- Made in Japan
-
Kitchen | A bottle brush as pretty as a flower
Ohana
The telescopic handle lets you wash everything from cups to water bottles. Afterward, place it on its leaf-shaped stand, where it looks just like a flower.
- Length approx. 30-35 cm (telescopic)
- Leaf-shaped stand included
- Made in Japan
-
Kitchen & Washroom | Choose your sponge
Ohana Mini Series
Small flower-shaped sponges, each made for a different job. The sponge heads swap out with hook-and-loop fastening, and the brush rests in its stand after use.
- Back on sale October 2026
- Induction glass-top cleaner
- Sink and washbasin cleaner
- Burnt-on stain remover
- 5 spare sponges included
- Made in Japan
-
Kitchen | Kitchen sponge
Shimaenaga Sponge
A kitchen sponge shaped like the shimaenaga, a round little long-tailed tit. Its tiny eyes and beak make washing up a little more fun.
- Pack of 5 (5 colors)
- Made in Japan
-
Kitchen | Kitchen sponge
Penguin Sponge
A clean kitchen with a touch of charm. Five colorful penguins brighten the room, and the colors make it easy to assign each sponge a different job.
- Set of 5 colors
- Made in Japan
-
Home | Plug puller
Plug Puller
Attach one to a power plug and you can pull it out easily by hooking a finger through it. You never have to tug the cord, so it is kinder to the plug too.
- 3 colors x 2 (6 in total)
- Flame-retardant polypropylene
- Made in Japan
-
Table | Rice paddle
naruhodo
A rice paddle embossed with double raised points that help keep rice from sticking. Whichever way you lay it down, the tip stays off the counter, so it stays hygienic.
- Length approx. 21 cm
- Heat resistant to 120°C
- Stands upright
- Made in Japan
Kitchen Splash GuardKitchen Splash Guards
See all patterns
PicksFeatured products
CategoryBrowse by category
About
From a factory in Wakayama,
a little cheer for daily life.
cheerel is a brand from DAIWA Chemical Industry Co., Ltd., a company that has been injection molding plastics in Wakayama, Japan since it was founded in 1969.
We took the molding skills that have long supported our customers' products and put them into tools you use every day. Planning, prototyping and manufacturing all happen in our own factory.
Kitchen splashes, hard-to-wash water bottles, dirt in tight gaps. We turn life's small annoyances into solutions, one at a time, to quietly cheer on the people who use them.
How cheerel
is made
Each product takes shape at our factory in Kainan, Wakayama.
-
01
ShapingInjection molding
Injection molding pushes melted resin into a mold, where it hardens. Our 12 machines of various sizes handle both small and large products, and we take small lots from 100 pieces and short lead times.
Products from this process
Ohana
Deck-chan
Hoki Hakkina
Plug Puller
naruhodo paddle
-
02
Printing patternsUV printing
Our inkjet printer cures ink with ultraviolet light and prints directly onto boards up to 1,220 x 2,440 mm. It can also print a pattern on the back of clear acrylic.
Products from this process
Splash guard patterns
-
03
Cutting and engravingLaser processing
Our laser engraves text and logos onto resin and leather. It also cuts resin, which is useful for prototypes and small lots.
Products from this process
Splash guards
Toothbrush stands
-
04
Prototyping3D CAD and 3D printing
Shapes designed in 3D CAD become prototypes right away on our own 3D printer, so we can hold and check a product from the planning stage onward.
Turning your ideas into products.
We can help from planning through prototyping and mass production. Feel free to ask us about original products.
NewsNews
- News The cheerel official website is now open
- Back on sale The flower-shaped Ohana Mini Series sponges are back on sale
- New Deck-chan mini brush released
WholesaleFor retailers and distributors
-
Wholesale
Retailers and distributors are welcome. Ask us about stocking cheerel products.
Contact -
OEM and manufacturing
We take on product development, prototyping, small-lot molding and original pattern printing.
Contact -
Personal purchases
cheerel products are currently sold through online stores in Japan. This site does not sell products directly.
See products